Christmas vegetables don’t just happen by accident

As New Zealanders head into the busiest supermarket week of the year, Vegetables NZ is reminding shoppers that Christmas staples like new potatoes, lettuce and tomatoes don’t appear on the table by accident.

“Vegetables can look simple on the supermarket shelf, but the growing and distribution systems behind them are not,” says Vegetables NZ Chief Executive, Antony Heywood.

“In the week before Christmas, a few days of bad weather, staff shortages or a mechanical breakdown can quickly reduce choice or tighten supply.

“Shoppers usually just see the end of the story – full supermarket shelves – without seeing the complexity behind it, or the risks growers manage to keep fresh vegetables moving from paddock to plate.”

Vegetables NZ is encouraging shoppers to stay flexible during peak weeks by choosing what’s in good supply, and reducing food waste through meal planning and good storage.

“Reducing food waste is one of the most practical ways for shoppers to get value for money, especially at this time of year,” says Antony. “Simple steps like storing vegetables properly, planning a couple of meals around what you already have, and using leftovers quickly can make a real difference. A ‘use-first’ box in the fridge and a plan for leftover salads or roasted vegetables can help prevent good food being thrown out.”

Antony says behind every fresh vegetable is coordination – people, timing, and risk management.

“We appreciate New Zealanders choosing vegetables at Christmas and supporting the industry. We also acknowledge the growers and teams working through this peak period to keep shelves supplied.”