The fresh vegetable industry has encountered considerable change in recent years...
This has been in response to the restructuring of the wholesale industry, development of sophisticated customer requirements, and greater consumer demand. With over 50 fresh vegetable crops, research and development (R&D) has difficulty keeping pace with the needs of producers and demands from a large crop base. Growers have become customer-oriented rather than 'produce and sell' as in the past.
The fresh vegetable industry acknowledges that attributes such as nutrition, health, aesthetic values, and convenience all have a major impact in the success of fresh vegetables on the competitive food market.
Vegetables New Zealand Inc. (VNZI) provides a united voice for fresh vegetable growers on industry wide issues and deliver measurable benefits to its grower members through focused industry leadership. Ensuring that New Zealand fresh vegetable growers have a secure and sustained demand driven production base, for the domestic market and to provide continued support for the export sector.
Vegetables New Zealand Inc. (VNZI) provide a united voice for fresh vegetable growers on industry wide issues and deliver benefits to its grower members through focused industry leadership.
VNZI Key Objectives:
A. Promote market access and consumption of NZ fresh vegetables in domestic and export markets.
B. Support the development of business, regulatory and physical environments conducive to NZ fresh vegetable production.
VNZI's Five Operational Pillars:
A. Promote market access and consumption of NZ fresh vegetables in domestic and export markets
1. Domestic Market Promotions - Continue to fund Vegetables.co.nz to promote fresh vegetable consumption (including healthy foods by developing an educational platform for schools to teach vegetable cooking skills).
2. Export Market Access Support - Continue to negotiate better export market access (supported by Market Access Solutionz)
3. Training, Education & Careers - Planning and recruitment programmes and increase support for the Primary ITO / Primary / vegetable sector educational programs and support sector recruitment events.
B. Support the development of business, regulatory and physical environments conducive to NZ fresh vegetable production
4. Compliance and Advocacy Research - Funding support for Research and Development projects that support the Resource Management Act (RMA) / Natural Resource and Environmental (NRE) negotiations. Provide science and data based evidence that demonstrates the responsible use of water, agri-compounds / biological control agents (BCA), and nutrient use and discharge.
5. Crop Improvement & Protection Research - Improve the consistency, quality and yield volumes of fresh vegetable crops. Increase fresh vegetable crop resistance to disease, viruses and pests.